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Launching a SaaS, landing first customers, and how AI assistants decide which products to recommend.

July 19, 2026

Law Firms Lost Clients to AI Search First. SaaS Founders Are Next.

Buyers now ask ChatGPT and Gemini what software to use — the same way accident victims started asking for lawyer recommendations. What happened to law firms is a preview of what happens to products that are invisible to AI.

March 15, 2026

What Is AI Visibility? The New Metric Every Business Needs to Track

AI visibility measures how often AI assistants like ChatGPT, Gemini, and Perplexity recommend your business. Here's why it matters and how to measure it.

March 14, 2026

GEO vs SEO: What's the Difference and Why You Need Both

Generative Engine Optimization (GEO) is the new discipline of appearing in AI-generated answers. Here's how it differs from traditional SEO and what you need to do differently.

March 12, 2026

How ChatGPT Decides Which Businesses to Recommend

Understanding how AI models like ChatGPT, Gemini, and Perplexity select which businesses to recommend — and what you can do to influence it.

March 11, 2026

How to Improve Your AI Visibility Score: A Step-by-Step Guide

A practical, prioritised action plan for improving how AI assistants like ChatGPT, Gemini, and Perplexity recommend your business.